Before we teach you how to use Google Keyword Planner, we need to understand that Google is a huge entity and not a person with personal likes or dislikes. Although Google acts and reacts like a human, and seems to read your mind most of the time, it is more of AI at work. Hence, if your website is not ranking on the first page in spite of the site being well-designed is not because Google has a dislike for your site, the problem is that something has gone wrong somewhere.
Did you ever stop to wonder how Google ranks a web page? It is not something to do with mere coding that can propel your web page to the first page on the most popular search engine. The search engine is always on the lookout for specific signals that it takes into consideration while ranking. Once you learn the trick behind this, you’ll be able to tweak your webpage accordingly and hey presto! You have a whole lot of traffic being diverted to your site.
The first step for achieving this is to do thorough keyword research. All serious bloggers and SEO analysts need to understand the true sense of the term “keyword research.” All bloggers and SEO specialists worth their salt will know about Google Keyword Planner, and as the name signifies, it helps research keywords in depth.
While blogging used to be considered just good quality content that people enjoyed reading, it has now metamorphosed into a sophisticated art, with SEO optimization playing a major part. In addition to being catchy and interesting to read, a good quality blog needs to help divert substantial traffic to a particular site.
Only then will the page rank well on a search engine like Google. There is something known as on-page SEO, which helps choose the best keyword and use it in the content strategically. The keyword you’ve selected needs to have good search volume, meaning that a large number of people are searching for some product or service using this particular keyword.
So, now you should be able to understand why your blog had no effect whatsoever, in spite of being of high quality, and very informative. It is not Google’s fault that your article was ignored by the majority of the people browsing the Internet. Google does not have anything against you personally unless you indulge in something known as Black Hat SEO, which is using shortcuts to trick Google into believing that you are trying to divert organic traffic. However, while Google is not biased, it’s certainly not stupid as well.
Even if you write on the hottest topic that is trending, but fails to use the appropriate keywords, it is like dropping a nickel in the ocean; you’ll be lost forever. Here’s where Google Keyword Planner comes into the picture.
Firstly, let’s try to understand what is meant by keyword research. To put it in simple words, it is the process of identifying certain keywords or phrases that have good volume on a recurring basis, say on a monthly basis.
Such keywords have the capacity to divert substantial traffic and do not have much competition either. Once you do a thorough keyword research using a tool like Google Keyword Planner, you’ll be able to generate targeted, niche traffic. For instance, searching the tool with a seed keyword like bug spray throws up keywords like:
- Mosquito repellent
- Best mosquito repellent
- Insect repellent
- Bed bug spray
- Mosquito spray
- Natural bug spray
- Natural insect repellent
- Mosquito killer
- Nest big spray…and much more.
Moreover, you get to analyze your competitors’ sites and find out which keywords their sites are ranking for. This is the benefit of doing detailed keyword research, which ultimately helps drive organic traffic to your website. The next thing that happens logically is a good rate of conversions, ending in better revenues.
What Is This Google Keyword Planner Tool All About?
It is a product of Google that is adept at giving a fair estimation of the traffic that is likely to be diverted by using certain targeted keywords. Here are a few pointers about this free keyword research tool that you need to know:
- Firstly, you will need to open a Google Adwords account to be able to access Google Keyword Planner. The tool is free, and there is no need to enceHenupgrade or pay, like many others in the market.
- You also gain access to existing Google Adwords coupons that let you create a free account for yourself before you can start using the Google Keyword Planner.
- This tool is primarily meant for targeting folks who wish to advertise on However, it is adept at researching and throwing up the appropriate keyword based on your seed keyword input.
The home page of this versatile keyword research tool is pretty simple, and all you need to do is to key in your seed keyword that you want to further research on. You may, if you wish, add any of the filters provided; including the country (selected as ‘all locations’ below) you are targeting your keywords for, as well as the language. You can get a peek of what it looks like here:
1. Search With Product Or Service
Simply enter the product or service that you have in mind and enter the seed keyword. For instance, if you wish to research the term ‘keyword research’ which you wish to use on your landing page or in the blog you propose to write, just enter it, and you will get global results for the same. You will notice that the tool throws up 700 related long tail keywords including:
- Keyword tool
- Keyword research tool
- Keyword Planner
- Keyword search
- Adwords keyword tool
- Keyword generator
- Keyword analysis
- SEO keyword tool
- Keyword search tool
- Keyword suggestion tool
- Google keyword search
- Meta keywords
- SEO keyword search……and much more.
You can choose the long tail keyword that best suits your needs. Look for the ones that have the least competition, or at least low competition. However, if you have already started on a blog that you plan to use on a long-term basis, you may as well go for highly competitive keywords that you can get from the resource pages. Although it could take a while for the keywords to rank to a good position, you can rest assured that it will be worth your while.
2. You Will Also Notice That The Searches Are Classified As:
Exact means exact searches that display traffic generated for an exact keyword match, which will certainly be quite different from Broad search. If your site is a niche site, it is better you use the Exact search option, and if it is a personal blog you are planning to write, then you can go for Broad search.
The advantage with Broad search is that it throws up a lot of long-tail keywords, and the traffic also is not restricted to exact match terms. For bloggers in general, the Broad match is preferable, though it will solely depend on the type of blog you are writing.
3. Filter Option
The filter option helps you narrow down your search by adding any filter you choose. While Country search targets a particular country, the language filter targets a particular language like English or Spanish or whatever. If it is devices that are being targeted, the device filter will throw up devices like Smartphones, laptops or desktops. It all depends on the target audience, and virtually anything can be set, including a specific category.
4. The Competition Field
- There is this competition field, which displays the existing competition among the various competitors. It does not indicate the degree of competition because it does not let you know if the competition is tough or easy. Hence, if you notice a keyword with a ‘low’ competition marking, you can easily analyze the competition.
- The global monthly search option indicates the average searches that took place over a 12-month period, which can give you a fair idea of how to form your strategy.
- Similarly, the local monthly search is indicated when the relevant filter is applied. If you target U.S. as the country, there will be a marked difference in the searches under ‘global’ and ‘local’ search volumes.
- The approximate CPC field that you find in the tool gives you an idea of the approximate cost per click for the advertiser. However, this is used more for Adsense CPC keywords, and the low-competition keywords are targeted.
5. How To Go About Keyword Research Using Google Keyword Planner
Now, getting down to the nitty-gritty of using Google Keyword Planner, bear in mind that you need to search for low competition keywords that have high traffic, or at the least can generate medium traffic. For this, you will need to use Google Search, which is Google’s home page, which by itself is an excellent tool that suggests tons of long-tail keywords. You will also need to use other tools like SEMRush and LongTailPro, which will help you analyze the competition levels for a particular keyword and help you devise your strategy.
One important thing to remember about diverting traffic to your website is that there is no point in diverting untargeted targeted visitors, because even if you have 1,000 such visitors, there may not even be a single conversion. Whereas even if you get ten targeted visitors to your site, you may get 2 to 3 conversions. While you are at it, you need also to check out Google traffic trend, which will give you a fair idea about the traffic trend for a given period.
Learn about Google Instant Search
Google Instant Search helps you find the perfect keyword for your niche site. Google Instant Search is otherwise known as Google Suggest, where Google has an uncanny knack to read your mind and predicts on your behalf and suggests appropriate long-tail keywords. It is what is known as Google auto-complete technology, which auto-suggests what you are looking for. For instance, when you type SEO keyword search, Google Instant Search suggests the following:
- SEO keyword tool
- SEO keyword Google
- SEO keyword volume
- SEO keyword search engine
- Google SEO keyword research tool
- SEO optimization keyword search
- SEO keyword search free
- SEO keyword ranking
If you take this one step further and type any of the above long tail keywords auto-suggested by Google, they, in turn, suggest a set of related long-tail keywords, leaving you with a rich harvest of long-tail keywords. While some of them may have been used, some may be quite new and unheard of. Your competitors may already be using several of these long-tail keywords, giving you an idea of how tough or easy the competition is.
When you enter the term SEO Keyword research in Google Instant Search, you get the following:
- SEO keyword research tool
- SEO keyword research tool free
- SEO keyword research tool free download
- SEO keyword research template
- SEO keyword research service
- SEO keyword research software
- SEO keyword research pdf
- SEO keyword research Google traffic estimator
- SEO keyword research tips
Do Some Keyword Research Analysis
You will notice that when you enter both the keywords in Google Instant Search it throws up results for the search type being performed and it will also suggest some keyword ideas. Here is a veritable keyword goldmine that yields rich long tail keyword ideas that can be used in your niche site. Although you may not be able to use every single keyword idea being generated, what you can do is some serious brainstorming to get ideas for keyword research.
You can use some of these long-tail keywords in your next blog. However, before you do that you need to find out if these two sets of keywords are going to divert any organic traffic to your site. First, find out the keywords that are low in competition. You can also apply some of the filters to find out if the target keyword has any match types.
How To Check Keyword Competition Using SEMRush?
After identifying the keyword, you’ll need to check the competition level of the keyword, which is also known as ‘keyword difficulty.’ In other words, you’ll be finding out how easy or difficult it is to rank this particular keyword. However, if you are intent on building a niche site, you’ll need to check all possible keywords, irrespective of the competition level or difficulty. The best thing to do is to use SEMRush to check the competitiveness of the keyword, and the search will also throw up some related keywords that can give you more ideas.
For instance, if you type the term SEO keyword on SEMRush, it throws up results (257) that include:
- SEO keywords
- SEO keyword tool
- Meta keywords SEO
- SEO keyword research
- SEO keyword……and more.
SEMRush also throws up 2985 related keywords that include:
- SEO keywords
- Keyword SEO
- SEO key words
- Key words SEO
- Keywords SEO…….. and much more.
You not only get a set of long tail keywords for your seed keyword, but you also get some variations along with the respective volumes. You will also notice a field under heading CPC, which is meant for people who have subscribed to Adsense and are going to use it.
However, while comparing both the results, you will notice that Meta SEO keywords rank more easily when compared to the others. If you intend using the keywords in your blog to gain better ranking, then it is worth using LongTailPro to find the appropriate keywords.
You will notice that LongTailPro gives details of competition which are dependent on factors like age of the domain, some backlinks found on the web page, page rank, domain authority, and on page SEO. The tool also lets you view information about what your competitors are doing, and the keywords they use.
Whenever keywords are used in a blog post, you need to ensure that the keyword appears in the title once, and in the first paragraph (preferably in the first sentence) and the Meta description. Keep monitoring the keyword density (ensure there is no stuffing) LSI keywords, and add images and videos wherever appropriate.
From a ranking point of view, backlinks, sharing, and promoting on the social media play significant roles that guarantee better ranking. It also pays to keep an eye on the domain expiry date, and the date should not be earlier than the next three years.
Now that you have identified the appropriate keyword using Google Keyword Planner, you will be able to find much more related keywords or what are known as long-tail keywords related to your niche site. Although it is a time-consuming affair, it is certainly worth your while. The next logical step is to create some compelling content that features the keywords you have identified.
Researching and identifying the keyword is only part of the strategy. To make the strategy work, you need to put the keywords to best use. The only way to do that is to manage your content brilliantly. Note that using the wrong keyword can affect you adversely and increase the bounce rate, which you certainly don’t want.
Even if you have some old blogs that were not optimized for keywords properly, now is the time to use the keyword research tool from Google, and also the Google analytic data resources and other keyword research tools to optimize, or rather reoptimize your web page to generate the organic traffic it truly deserves. You will be quite surprised at how this action will change the ranking, and you may be even lucky enough to attain 1st or 2nd-page ranking once you do your homework well by using Google Keyword Planner and get the maximum benefit out of it.
1. Creating Your Own Strategy
There are several ways to go about this, and the first obvious option would be to create a perfect landing page on your website that gives emphasis to long-tail keywords and focuses on them. The other option is to have third parties create landing pages on their websites for your products that use the very same keywords. For example, most of the SAP Advantage Partners use the same keywords the parent site uses.
For creating such a perfect landing page on your website, you will need a content management system (CMS), and if you think it is going to be a bit difficult for you, try get response which has several templates to choose from. You just need to add your own content (with the long-tail keywords, of course) and you are done!
One more easy way of doing it is to use WordPress, which is open source and a great solution to find out the exact nature of queries that customers have, especially relating to your product. If you want third parties to create landing pages using your long-tail keywords you need to have some sort of incentive to lure them.
The best bet would be to offer established bloggers a service or product for free. While you cannot see expert wonders to happen overnight, they will indeed write about your product or service if they find enough merits in them. If they agree to write about your product ensure that they “nofollow” the links lest search engines get to think that you are manipulating them.
If the “landing page” trick does not work out too well, you can always think of running pay-per-click campaigns, where you can expect a decent ROI. Several online marketing companies are raking in the moolah through pay-per-click campaigns.
2. How To Optimize For Better Conversions?
Did you know that Amazon owes a whopping 57% of its sales to long-tail keywords? What better example to highlight the importance of long-tail keywords? Hence, it is important to optimize the content on your landing page to get better conversions. It is not enough if you have a CAT (call to action button) urging people to buy your product or service.
Content is still king, and it is the content that will convince users to purchase your product. For this, you need to think like an actual user. You will probably search half-a-dozen sites before zeroing in on the one that appeals best. And how you optimize your landing page is what will lead to the user choosing your site among all others. If you are up to it, you can display a comparison matrix, like Clicky does on its Clicky Vs The Other Guys page, and the users get to know how competitive and good your product is when compared to others in the market.
It is safe to conclude that it isn’t enough to divert traffic from search engines to increase your revenues. It makes better sense to use long-tail keywords to generate targeted traffic that has more chances for reliable conversions. What is the point in having tons of visitors to your website who are just breezing through? However, using long-tail keywords can result in up to 40% conversion rate, which is probably the goldmine you have been looking for.