Firstly, let us try to understand why keywords are being cross-used and end up being highly competitive. Once we analyze this, we should be able to answer the question how to find long tail keywords? Most of you would have used Google Keyword Planner for checking out the most used keywords. Well, the problem is a thousand or even million other people do the very same thing and end up with the same keywords. Hence, the culprit is Google Keyword Planner itself.
Let’s forget Google Keyword Planner and explore other strategies for finding long-tail keywords that can be used appropriately.
- The first step lies in successfully identifying niche topics in a specific industry
- Let’s suppose that the niche topic you decide to research is baseball
- When you think of baseball, what immediately comes to your mind include:
- Boston Red Sox
- New York Mets
- Chicago Cubs
- New York Yankees
- Atlanta Braves
- San Francisco Giants
- Los Angeles Dodgers
- Mike Trout
- Bryce Harper
- Clayton Kershaw
- Andrew McCutchen
- Paul Goldschmidt
- What happens when you enter baseball in Google Keyword Planner?
The likely results thrown up should include:
- Baseball games
- Baseball scores
- Mlb live
- Mlb scoreboard
- Baseball standings etc
- Hence, it is evident that the Google tool throws up keywords that are very closely connected to the keyword keyed in.
- You can’t expect the tool to show keywords related to what you propose to sell, like baseball bats, baseball gloves, baseball jerseys,
- So, where is the benefit of using a keyword research tool that throws up the very same keywords to millions of people?
- However, that doesn’t mean that Google has to be ignored by you completely, which would be a foolish thing to do
- This is where the term niche topics comes into play
- A niche topic that is relevant to you can only be a topic that your prospective customer is keen on
- While it is not an oft-used keyword, it has the potential of being a long-tail keyword of your creation
Let’s for a moment imagine that you are selling baseball jerseys. Google Keyword Planner will throw up keywords such as:
- Baseball shirts
- Mlb jerseys
- Baseball shirts
- Custom baseball jerseys
- Baseball uniforms
- Baseball jersey shirts
- Black baseball jersey
- Baseball jerseys for sale
And a lot more, however, only a few keywords generated by this Google tool will suit your business, and they’ll be used by a thousand others in the business. It is only niche topics that lead to potential keywords, especially long-tail keywords. As mentioned earlier, niche topics are topics that are dear to your targeted customers and are your lifeline as well. Take an example of a baseball fan interested in buying a baseball jersey, and a typical search would include:
- What colors do baseball jerseys come in?
- Where do I find quality baseball jerseys?
- What’s the price of a baseball jersey?
- Are baseball jerseys very expensive?
So, you’ll notice that every single search listed above the circle, and are relevant to the niche topic.
- All the searches figure the term baseball jerseys
- Niche markets are special and limited to specific users (targeted users), but the number of users is not large enough to devote an entire website
- Niche markets have the capacity to lead you to several keywords around which your web pages can be optimized
- However, when the keywords are joined to make long-tail keywords, they automatically become keywords with very low competition, which is what you want
- Hence, niche topics help find the most relevant keywords for a specific industry or service
You can further narrow down the niche topics to actual users or buyer personas. Once you identify these buyer personas, finding the relevant keywords is child’s play. The buyer persona details need to include:
- Hobbies (preferably baseball)
- Goal in life
- Color preferences
You can also categorize buyer personas based on a specific industry or service. For instance, buyer personas for baseball jerseys can include the siblings and parents of the subject, as one or either could be the ones paying for the purchase.
It is worth your while to research and find out if your target audience is part of some related forum. Finding such forums should not be difficult as all you need to do is to search for the “keyword�? + forum/s or board.